The Manly Warringah Sea Eagles are proud to announce a strategic multi-year partnership with Westfield Warringah Mall, launching ahead of tonight's clash with the Wests Tigers at 4 Pines Park.
This exciting new partnership will bring together two iconic brands with deep roots in the Northern Beaches community, working hand-in-hand to deliver memorable experiences, meaningful community programs, and exclusive fan engagement opportunities across the region.
Central to this partnership is a shared dedication to the local community. Westfield Warringah Mall will serve as a primary hub for activations designed to deepen engagement between the Sea Eagles and their supporters, creating meaningful experiences for fans of all ages.
Fans can look forward to in-centre events and activations, including player meet-and-greets, appearances by mascots Ellie and Egor, and other community-driven initiatives designed to bring the Club closer to its supporters.
We’re proud to join forces with one of the region’s most recognisable destinations to celebrate the people who make our Club what it is - our members, fans, and the wider community
Adam Cosgrove Chief Commercial Officer, Manly Warringah Sea Eagles
“This partnership is about more than branding – it’s about working together to create fun, family-friendly experiences and investing in the future of our region.”
Westfield Warringah Mall Centre Experience Manager, Will Farenden said: “The Manly Warringah Sea Eagles are close to the hearts of our customers and Northern Beaches locals, and we’re incredibly excited to be working alongside them to deepen connections and foster engagement with our community over the next three years.”
“With a variety of community initiatives, family activities, competitions and more planned, there’s so much to look forward to as we bring fans and customers together in new and meaningful ways.”
To coincide with the announcement, Westfield Warringah Mall and the Sea Eagles are launching the ‘Design Your Flag’ competition, inviting young fans to design a flag that showcases their passion for the Sea Eagles and what they love most about their community. Winning flags will be printed and distributed Sea Eagles home games and displayed in-centre at Westfield Warringah Mall.
Looking ahead, Westfield Warringah Mall will continue to support the Sea Eagles’ Raise Your Flag’ campaign in the community, rolling out the initiative across primary and high schools within the Club’s catchment area. This long-term commitment will empower local students to get creative, get involved, and connect with the Club in new and exciting ways.
Westfield Warringah Mall will also feature across key Sea Eagles platforms, including digital content, match day signage, and in-stadium promotions, with the Club receiving reciprocal exposure across Westfield Warringah Mall owned in-centre and digital channels.
The partnership will officially launch at tonight's home game, where the Sea Eagles mascots will proudly don Westfield-branded jerseys, kicking off what promises to be an exciting and impactful partnership.
